Debunking 3 Sustainability Myths Associated with Cloud Computing

Enterprises are increasingly adopting sustainability as a core objective, and many of them see cloud computing as a way to lower costs and improve their environmental, social, and governance (ESG) scores. However, there are several common myths associated with the sustainability of cloud computing.

The first myth is that cloud computing is inherently green, but the truth is that not all cloud providers use renewable energy or implement energy-efficient practices. The second myth is that sustainability is based on the power consumed by the providers’ platforms and infrastructure, but the efficiency of applications and systems running on cloud platforms determines power consumption. Finally, the third myth is that it’s the cloud provider’s responsibility to provide a carbon-neutral platform and infrastructure, but sustainability is a shared responsibility model, and enterprises need to validate and verify the sustainability of each cloud provider they use while ensuring their systems are energy-efficient. It’s important to bust these myths to understand the realities of cloud computing as a technology that can drive sustainability.