Your Inbox Could Be Filled with Customized Spam Generated by AI in the Near Future

The advancement of AI is expected to provide new tools for spammers to get past filters and persuade people to click on spam messages or provide personal information. Advances in generative language models like ChatGPT could be used to create personalized spam that targets an individual’s preferences, beliefs and personality traits, based on their social media posts. Spam is a profitable business, with one email blast potentially making $1,000 within a few hours, costing spammers only a few dollars. While AI will make it easier for spammers to create customized spam, it could also help in creating new filters to identify and block unwanted spam.